portfolio

Anya Mayr

Marketing | Communications | Public relations

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Hello, I'm Anya.

I am a bilingual, seasoned marketing director with 11+ years of marketing, public relations, as well as internal and external communication experience. Recognized for demonstrating a natural aptitude for developing and implementing innovative marketing strategies that drive organizational growth and ROI, I have a verifiable history of contributing directly to organizational performance and success throughout my career.

My professional focal points include marketing management, public relations, corporate communication, account management, event planning and execution, budget management, and cost control, among many other skills highlighted below.

Campaign Creation/Execution

After a negative experience with its former healthcare system, I helped a struggling clinic secure 24% Return on Investment (ROI) in orthopedic surgeries through digital marketing and print tactics, while garnering the trust of clinic providers, stakeholders, and patients.

Public Relations/

Earned Media

Utilizing PR platforms like Meltwater, I have built continued relationships with the media in every new market. Below, I crafted and pitched a press release to local Tampa Bay media to help ensure coverage for HGTV star, Tobin Green's progressive home construction in the Tampa Bay area.

Video

Production

Storytelling is my favorite way of connecting with potential consumers. I have produced videos and patient testimonials that tell heartfelt stories so consumers can better connect with their favorite brands through education and empathy.

As the brand manager for Bodega, I worked with the creative

team to design and produce print collateral that stayed true to the restaurant's brand. Among these items were signage, menus, coasters, business cards, to-go bags, stickers and purchasable merchandise.

Print

Production

As the brand manager for IL Ritorno, I helped create social media content to help generate buzz for the modern Italian restaurant in downtown St. Petersburg, FL. Between delicious colorful dishes, beautiful photography, and consistent engagement with followers, we managed to create a well-known brand within the community.

Social Media Management

Event Planning/Management

Among 25+ annual events, I helped plan and execute a community event that had been "abandoned" by the previous marketing administration at HCA Florida North Florida Hospital (formerly North Florida Regional Medical Center). During the years we executed (2016-2018), attendance grew from ~5,000 to ~10,000.

FACEBOOK EVENT PAGE:

29th Annual Pond Lighting at North Florida Regional

Steward Health Care's Sebastian River Medical Center received a letter "A" grade from The Leapfrog Group after several years of falling behind. I created an all-encompassing media buy campaign to advertise the achievement around the community.

Media Buying

Reputation Management

In efforts to help boost reputation and increase patient trust, I have helped clinics create and maintain a positive online presence. This includes anything from creating profiles across multiple platforms (Google, Healthgrades, among others), garnering reviews from the

public, to responding to reviews and doing remediation

follow-ups when negative sentiments arise.

Peak Ortho - 2021 Google

Peak Ortho - 2023 Google

Brand Identity

As a part of every new clinic acquisition, I have worked with the creative team to ensure branding stays consistent with our HCA parent brand guidelines, while staying true to the brands that each market recognizes.

Copywriting

To ensure community partnership, I have built relationships with local publications and written advertorials promoting diverse hospital service lines and patient stories.

Read full stories:

• The Neurosurgical Dream Team

• Expanding the Tradition

• Something You Kneed to Know
  

Get in touch.

I help businesses create and maintain a brand identity that is clear, strong, and reflective of what they are as an entity.

Each of these is only a small sample of my skillset. If you would like to learn more about what I can do for you/your business, please feel free to contact me.